Shopping Trends in Leeds UK Essay Example | Topics and Well Written Essays - 2750 words

obtain Trends in Leeds UK - Essay ExampleIt is an important marketing aspect for any firm since consumer expression and result to certain products is fundamental to the firms success and survival in the market (Jackson, 2005). The decision transition undertaken by a consumer to determine whether to corrupt a product or not, involves several stages. Apparently, the actual buy is only one step among several others. These stages begin with the actual recognition of need or thirst for a certain product. This desire can be stimulated by different factors ranging from hunger to an advertisement. The consumer and so proceeds to do a search of the available options whilst doing comparisons and seeking referrals. Evaluation of the available alternatives then follows, with the buyer establishing a personalized criterion according to tastes and preferences. This is normally followed by the purchase decision and the actual purchase of the product. Post-purchase evaluation is also an impo rtant aspect of consumer bearing. It involves the outcome and post-consumption analysis of the buyer (Dobson, 2007). As noted earlier, consumer behavior can be influenced by word-of-mouth and referrals from friends and/or family. This is evident in cases where students are great determinants when it comes to triggering of new-sprung(prenominal) trends that are later adopted by the rest of the society. Students, and other youth, influence the choice of products amongst themselves and other peers. nigh early people like to be involved in purchases of newest trends. This factor, therefore, makes this age group (18-25) the best to breeding on consumer behaviors. Task 1 This paper seeks to identify and analyze the internal influences that affect the consumer behavior of young people aged between 18 and 25. The importance of the investigation done by this paper has uttermost reaching implications. First, there is the interest to inform consumers about environmentalism aspects when p urchasing products. In the United Kingdom, the most salient pressure groups fro consumer behavior have been friends, consumer groups and the government. Literature review This section aims at providing a review of literary productions that discusses the factors influencing buyer behavior, especially among the young people. Jackson (2005) provides a comprehensive literature review on the behavior of consumers and the corresponding behavior change. He recommends that policy makers in the consumer sector should encourage lifestyles that depict sustainability. Consumer behavior researchers depute a lot of importance to the factors that influence consumer behaviors especially among peer groups. According to Dobson (2007), consumer behavior that is lie towards sustainable development by observing environmentalism lasts longer than consumer behavior motivated by financial incentives. The environmental policy in the United Kingdom is strategized for sustainable development. Harrison et al (2005) discusses somewhat ethical practices by the consumer that whitethorn influence the seller or product. On the other hand, De Pelsmacker et al (2005) argue that there are some factors contributing towards reduced consumption of green products. These factors include lack of information among consumers and their increasing disbelief in green product campaigns. Apparently, the information given to the consumers is complex and sometimes conflicting, and this overwhelms them