Appeal letter Essay Example | Topics and Well Written Essays - 250 words

Appeal letter - Essay Example I do not have the courage to go to class without my homework. I am not confident enough to discuss my situation with my professor as well as the advisor. And after 3 class absences, I feared to go to the class hence making me get away from the class. The result of my irresponsibility was that I got an â€Å"F† or â€Å"UW†. I truly rue about my poor and irresponsible study attitude at Otis. I wish you are able to give me one more chance to continue my study at Otis. If I have a chance to get back to school, I promise that I will not be absent in any class again. If I have any problems or difficulties about my class work, I will discuss the same with my instructor in an active manner. I will face the difficulties instead of evading the issue. Also, I will work really hard on my work as I believe I have the ability to finish my class if I work hard. (I have also attached my 2010 summer academic record at UCLA to support that I have the ability to finish the program of com pleting the degree program at Otis). I promise my poor academic performance which was the result of these circumstances have been demonstrably corrected and it no longer influences my academic standing. I have considered carefully and thus propose a schedule for completion of my degree.

Medical case study report Essay Example | Topics and Well Written Essays - 750 words

Medical case study report - Essay Example Frequent monitoring of the blood sugar at least after every 4 hours is also important to ensure the episodes of hypoglycaemia do not occur (1). The second scenario could be if Dooley’s creatinine clearance >50-60 ml/min or higher, it is recommended that metformin be administered at a reduced dose while increasing as tolerated to a highest of 1G daily. The third scenario is if Mr. Dooley had comfortably used Gliclazide 60mg for a long time, it may be continued. However, this should be taken with food followed by close monitoring of blood glucose to avert any episode of hypoglycaemia (2). Therapeutics issues: Clarithromycin has the capability of interacting with simvastatin thus may lead to the increase in the simvastatin’s blood levels because clarithromycin is CYP 3A4 inhibitor and Simvastatin mainly metabolised by CYP3A4 administration with drugs that inhibit these enzymes may increase its concentration which increase risk of myopathy and rhabdomyolysis (Paravastatin a re not metabolised by CYP enzyme therefore it had reduce risk) (3). Also verapamil interact with simvastatin which could increase in simvastatin level which increase risk of liver damage. Heart rate may also be lowered by combining verapamil and clarithromycin since this combination reduces blood pressure and may cause dizziness and headaches. The patient is also advised to cease use verapamil because it has potential for side effects such as constipation. Suggested use of CCB (lercanidipin) 10mg daily which can be increased in a two weeks time depending on the therapeutic response exhibited by the patient. Long term use of coloxy and Senna is not recommended since they stimulate laxatives in long term treatment of constipation. It should therefore be withdrawn gradually within two to four weeks and the bowel condition checked regularly. The use of high doses of Fosinopril dose is not healthy for the elderly patient since it could also contribute to dizziness and lightheadness. The

Saving Time Essay Example for Free

Saving Time Essay Time management determines by the difference between successful and unsuccessful people. Successful people are able to balance the goals they wish to achieve and duties. And this success comes from their ability to their time optimally in light of their objectives. There are two types in our lives: Type I: A difficult time organizing, or managing how much time we spend in our basic needs such as eating, comfort, family relations and social mission. It is a time cannot use it a lot in what has been designated a degree of importance to keeping equilibrium in our life. Type II: Time that can be organized and managed to devote to work, our own lives. Can we take advantage of this time? Can we optimize our productivity? Before I give some advices for time management. I have to describe some of the reasons wasting time. Time wasting is defined as: all that prevents you from effectively achieve your goals. Planning: means the lack of goals and priorities, Overemphasis on priorities, leave the activity before the expiry of it, the lack of a deadline for the completion, trying to accomplish too much at one time. Organization: Disorganization Profile, do the job more than once, repeated efforts without result, the lack of clarity of the authority and responsibility, there is more than one president for one employee. Employment: Problems for staff, untrained staff and Non-appropriate, rehabilitation higher or lower than desired. Implementation: The desire to complete the work alone, a decrease in the level of stimulus, Inability to manage conflict. Control: The absence of regulatory standards, the absence of administrative efficiency. Communications: Lack of communication clarity vertical and horizontal, no organization meetings, misunderstandings. Decision-making: Postponement, Poor decisions. Humans are not able to organize their time without clear goals, plans and priorities. Planning is forward looking, work oriented . The future, that is, it begins with setting the access point, Then draw the way leading up to this point. Doing the work program (notebook) to achieve your goals at short (one year, for example) stating the business tasks and responsibilities that will accomplish, and the dates of the beginning and the end of completion, and timing of personaletc. Here are some points to help us develop saving time: -Type the reason that leads to the loss of your time. Number of problems usually caused by wasting time. Stop using fake excuses such as the need for more information. A day contains twenty-four hours and this is enough for others to manage large enterprises, but for some it is not enough to manage simple, taking advantage of the time determines the difference between success and failure. Success means achieving a balance between the objectives and duties required under the means available, and so through time management or other self-management. Concerning the time at work, there are many employees come to the meetings or the office just for wasting the time, and wasting other people’s time. Working too many hours, or be present in all meetings doesn’t justify the quality of work. According to Robert C. Pozen (June 15, 2012),’’be prepared to say no to requests that don’t matter ‘’ (Stop Working All Those Hours). And it is good to saving time if we: Decline meeting: means do not accept to be in meetings and explain the workload and request to see the meeting’s ones. Also delete emails: not all of them. But only keep and respond to the most important ones. Finally dial down the effort: means if we cannot say ‘’no’’ to a certain request, recognize that it may only require a B+ effort. It’s not easy to save time at work because there are some factors affecting time as: Pressure by superiors, Pressures of work on the part of subordinates, Pressure resulting from the nature and conditions of work, Pressure resulting from planning, Pressures resulting from organization, Pressure regulator. According to Alex Chris, (October 24, 2012), ‘’there are 9 ways to manage the time at work: -write in a piece of paper. -concentrate on the important activities -find productive time. -do not postpone things for later. -start a job and finish it without interruption. -delegate jobs to other people. -schedule a communication. -organize the office. ’’(www. manageyourlifenow. com). Sometimes we need rest and break to achieve the goal, so what we do is close the computer, close the phone, shut down the TV or anything that makes noise. Take a short nap. That gives more energy for every day. Also sleeping at night is better. What I understood from these ways is if we want to manage our time well, we have to look for efficacy and efficiencies. Efficacy: to perform work properly and reach the desired result. Efficiency: the performance of work in the right way and getting to the desired result, but with minimal effort, time and cost. we need to profit and Exploit marginal times, times between commitments and actions (such as: the use of the car, waiting at the doctor, travel, waiting for meals, expected visitors). We must know How we spend time, then decompose and identify times marginal, and develop a plan of operation to benefit them as much as possible. Also do not give up urgent for the things unnecessary. According to Cameron Chapman ’’bellow are sixteen tips to help us better managing our time: 1) Get organized. 2) Separate work Space from Everything-Else Space. 3) Take advantage of time management tools. 4) Set goals. 5) Set deadlines. 6) Plane Ahead. 7) Prioritize. 8) Delegate or outsource. 9) Optimize your processes. 10) Learn to say ‘’no’’. 11) Learn when you work beast. 12) Set regular working hours. 13) Don’t waste time 14) Avoid multitasking. 15) Take frequent breaks. 16) Maintain. ’’ Set deadlines are very important if we want to stop procrastination, so we can make a schedule with clear due dates then follow the calendar. We understand from these tips that Time is precious. Therefore, we must profit from time as well as we can, properly, and ultimately there are a few tips, as some scientists say helps us very wiling example: Focus on the target at all times , know our goal, be aware of our goal and then we will feel accomplishment when we complete each task, remember what seeks clearly in our mind, we will realize then that it is necessary to work hard to get things done. Also Keep our mental and physical health, it is necessary to do the best delivery systems and our time for a better life, it leads to good health and the life of the organization, we need for good health to enjoy the achievements should also be good. Nothing is more important than our health, keeping our self in good health gives us energy, endurance, and also makes us more open-minded and less tense, and exercise make us think better (Sports Life). Be an observer on our self, and the easiest way to develop self-motivation is to keep a clear vision of our goal all the time, the goal is the reason for doing what we do now, Always remember the goal, nothing is seeking to achieve, in order to give us the fuel needed to overcome the difficulties. References Article ‘’ stop working all those hours’’ by Robert C. Pozen, June 15, 2012. Harvard Business Review. 9 Ways to manage your time at work. By Alex Chris, October 24, 2012. www. manageyourlifenow. com Alex is editor-in-chief of manageyourlifenow. com SMASHING MAGAZINE: How To Find Time For†¦Everything! By Cameron Chapman, September 16th, 2009. www. smashingmagazine. com

Challenges to Kingstons Tourism Industry

Challenges to Kingstons Tourism Industry Kingston has many natural, heritage and infrastructural assets that lend themselves to the development of urban tourism and, at one time, was viewed as a viable tourist destination. The citys history, however, indicates a level of creeping neglect and social turmoil which has led to what is today, an almost non-existent tourist presence. However, it is the social problems that are faced by Kingston, in the form of poverty, crime, and violence, that form the strongest arguments in favour of the development of tourism infrastructure in Kingston. It argued that these are merely symptoms of the greater problem of social exclusion and the lack of economic opportunities for the community at large. Therefore infrastructural development that leads to the creation of sustainable employment opportunities is required. The citys current dependency on manufacturing and related industries has failed to provide the growth or economic benefits required, particularly since the liberalization of the Jamaican economy and the removal of trade protection. Jamaica has not been competitive, neither as a low cost producer of manufactured goods nor as centre of excellence in any particular manufacturing process, not even when compared with its Caribbean neighbours, such as Trinidad and Tobago. It is therefore unlikely that this sector will be the engine of future growth required to provide the people of Kingston with the economic and social benefits required. Conversely, Jamaica has gained significant comparative advantage in tourism, even though its capital city has not been central to this thus far. Many cities in the US and around the globe, facing decline in their manufacturing or primary industries, have embarked on a similar development path and like these cities, Kingston has few available development options. However, research suggests a positive relationship between investment in infrastructure and between performance as well as between tourism and welfare. The writer suggests that properly managed tourism infrastructure in Kingston has the potential to provide significant benefits to its citizens. There is, however very little indication that tourism development in Kingston is high on the agenda of tourism policymakers. The Tourism Master Plan, while acknowledging Kingstons assets, does not make it a priority and merely passes the responsibility to the UDC. Additionally, while a number of papers, studies and plans exist that relates to various sections of Kingston, and some of these do acknowledge the tourism potential, there appears to be very little co-ordination of these initiatives and no central body that is responsible for guiding the achievement of the various plans. It is recognized that the successful development of tourism in Kingston requires the involvement of the central government, local government, the private sector and active participation of the community. It is suggested that while the government will have some role to play in the provision of basic infrastructure, the major investment in tourism infrastructure should come from the private sector. Beyond this however, the government needs to create the environment to encourage this private sector investment and act as facilitator to the development by addressing such issues as: Creation of the tax regime that would facilitate the development Development and encouragement of the capital markets Legislation to facilitate removal of derelict buildings and facilitate city cleanup Inner city housing solutions that provide good living conditions for the community Assessment and address of social and environment issues Provision for security of citizens and assets Tourism planners need to have a clear understanding of the key drivers that affect the demand for tourism products and extensive research may be required into the key factors affecting the major sources of tourists that would gain value from visiting Kingston. Markets include the, dsts VFR, CariEuropean markets, which are not heavily penetrated by the present offerings of resort towns, would make ideal initial candidates markets to be studied, applications of Butlers Area Life cycle Model to the destinations in Jamaica may be useful as it is possible that the creation of Kingston as an alternative location could strengthen Jamaicas strategic offerings. This is especially important as the resort towns approach the later stage of the life cycle and over-capacity becomes a more significant limiting factor for tourism growth an issue. At present, the governments ownership of the national airline Air Jamaica arTe Jamaica UTban Transit Company Limited (JUTC) and the ownership and operation of the Norman Manley International Airport make it an active player in the provision of tourism transportation in Kingston. In addition to its ro as policy setter and regulator the government will and therefore require fulg of the factors affecting the tourism demand and s tourism transportation. It is anticipated that Kingston will become a major cruise shipping destination and this will potentially raise issues and conflicts with the container shipping industry. There is little doubt that crime and of the major issues facing the markets acceptance of Kingston as a viable destination. However, , it is important that this is not used we do not use this as of investment. It is noted that in Jamaicas crime against tourists is relatively low and it is also noted that other countries that have high crime levels, are considered as viable tourist destinations. While the hosting by Jamaica of the semifinal of the Cricket World Cup in 2007 will may not be judge a shining success either financially or as a catalyst for tourism, the hosting does provide a number of lessons which need to be utilized in the future. It cannot be denied that the use of such events to Kick Start tourism in Kingston, if properly planned and managed could be an important part of the tourism planners strategic tool kit. A Strategic Plan is required In the writers opinion there is a clear need for a Strategic Plan for the development of Kingston; a component of which should be the development of tourism. This plan must have as one of its deliverables; the formulation of a clear vision for tourism in Kingston. This vision must be shared among the stakeholders including, national and city Government, the relevant Public Sector bodies, the private sector and the community. A clear understanding of the strengths and weaknesses of Kingston as a potential destination for tourists is required and in this regard it is important that the discourse on crime and violence and the impact on tourism is clearly understood. A significant output of the strategic plan should be a full inventory and assessment of the existing attributes, tourism assets such as attractions, potential attractions and infrastructural assets in the Kingston Metropolitan Area (KMA). This will need to be compared with the desired assets and infrastructure to determine the required investments. This investment is likely to be very significant and, given Jamaicas current fiscal constraints, is not likely to be accommodated in the present budgetary environment. The discussion of PPII does touch on infrastructure financing, though it is recognized that creative and innovative ways need to be developed to finance the development. A key issue, which must be fully considered, discussed and evaluated in the strategic plan is the issue of Leadership and Politics. While this has not been discussed in detail in this paper, it cannot be ignored as it represented a common theme in a number of the case studies that were reviewed, including St Louis, Baltimore and especially Montreal. Additional Research Required It is recognized that it is beyond the scope of this paper to consider all the applicable areas that require consideration. There is, for example, significant scope for new research to be carried out in order to understand the attitudes of the community, in Kingston and Jamaica generally, towards the active development of tourism in Kingston. It is important to determine whether the community will view such developments as being positive, viable and beneficial to them. and therefore we wish to , the the benefits that will the stakeholders in the unity will expect tain from delivering that value to the tourists and, the positive and negative social and environmental impacts that re expected to result from increased tourism and the related development need to be answered? There is also a need to carry out research into the potential markets mentioned earlier before embarking on significant infrastructural or marketing expenditure. Additional data on what type of tourist may be targeted, where they will come from and what value will they get they will get from would be beneficial to future developers.

The Contemporary Family as More Democratic and Equal Essay -- Sociolog

The Contemporary Family as More Democratic and Equal In the course of this essay I shall be looking at the role of the family. In doing so I shall be examining various studies carried out, showing what the role of the family should be. This will include views by Willmott and Young, and contrasting ones of such authors as Ann Oakley, a feminist. The family is often looked upon as a social institution, a bond that joins individuals into families. This bond is reinforced by marriage, economic co-operation and sexual activity leading to the eventual conception of new life. This is typical of the viewpoint taken by functionalists such as Murdock, who saw that each member of the family had a role to play in order for it to be a success. This was a positive outlook for the family, however feminists such as Oakley believed this was not the case. From the late nineteenth century until the 1950’s traditional relationships between a man and his wife could best be described as male dominated. This â€Å"Patriarchy† was based around the view of this era that the father was the undoubted head of the household. Whatever his viewpoints, values and needs were these would always be listened to and met. The views of women on the other hand were very much repressed. Fletcher, pointed out that both women and children were frequently exploited both inside and outside the family and conditions within the home were deplorably inadequate. (â€Å"The family and marriage of Britain†) Women therefore were regarded as inferior to men and their main roles were as housewives looking after the home, mothers looking after the children, and as wives looking af... ... available. This is why this important issue is being recognised more and more. In contemporary society too, let’s not forget the fact that family life is moving further away from what was the norm, being the nuclear family consisting of a male and female and their children. Nowadays the rise of divorce rates, pregnancy outside marriage and co-habiting are all major issues in contemporary family life. Also the more recent upsurge and proliferation of gay and lesbian relationships and marriages cannot be ignored. All these issues show how family life in the twenty-first century has radically changed. BIBLIOGRAPHY PAUL TAYLOR ,SOCIOLOGY IN FOCUS JOHN J MACIONIS AND KEN PLUMMER, SOCIOLOGY, A GLOBAL INTRODUCTION FLETCHER, THE FAMILY AND MARRIAGE OF BRITAIN OAKLEY, HOUSEWIFE, 1974 WWW.SOCIOLOGY.ORG

The Removal of Eudemonism from Ethics Essay -- On the Basis of Moralit

Although Arthur Schopenhauer was never able to gain the acclaim during his lifetime of some of the rival post-Kantian philosophers he competed against despite going so far as to schedule lectures at the same time as Hegel, he is now creating more buzz than ever and is widely considered one of the most important German philosophers, as he has earned himself the nickname of â€Å"the philosopher of pessimism†.1 Most believe that he was a man before his time, as he wrote during the German classical period where Idealism was the main school of thought. Schopenhauer however went against the grain and believed the world as will to be fundamentally irrational, and held no prisoners when it came to openly criticizing his contemporaries.1 This caused him to be almost brushed aside during his own lifetime, which is made perfectly evident in how his work, On the Basis of Morality was simply turned away by The Danish Academy of Science as it did not line up with their very Kan t-centric views. Although he didn’t always agree Kant, Schopenhauer did consider himself Kant’s true philosophical heir, and was always full of praise for the man who he claimed, â€Å"gave this science (metaphysics) a foundation having definite advantages over previous ones, and because it still remains the last important event to occur in ethics† (47).2 He would use Kant’s foundation of morals as a guide to prepare himself to establish his own foundation. It would turn out that he would not be bias in Kant’s favor, but rather attack Schopenhauer would attack Kant’s ethics for being â€Å"wholly unjustified, groundless, and fictitious assumptions† (48).2 He replaces Kant’s ethics with his own ethics of compassion, or the ability some human be... ...chopenh/ 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. 143 3 Kraut, Richard, "Aristotle's Ethics," The Stanford Encyclopedia of Philosophy (Winter 2012 Edition), Edward N. Zalta (ed.), URL = . 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. xxiii 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. xxiii 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. xxiii 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. xxiii The Removal of Eudemonism from Ethics Essay -- On the Basis of Moralit Although Arthur Schopenhauer was never able to gain the acclaim during his lifetime of some of the rival post-Kantian philosophers he competed against despite going so far as to schedule lectures at the same time as Hegel, he is now creating more buzz than ever and is widely considered one of the most important German philosophers, as he has earned himself the nickname of â€Å"the philosopher of pessimism†.1 Most believe that he was a man before his time, as he wrote during the German classical period where Idealism was the main school of thought. Schopenhauer however went against the grain and believed the world as will to be fundamentally irrational, and held no prisoners when it came to openly criticizing his contemporaries.1 This caused him to be almost brushed aside during his own lifetime, which is made perfectly evident in how his work, On the Basis of Morality was simply turned away by The Danish Academy of Science as it did not line up with their very Kan t-centric views. Although he didn’t always agree Kant, Schopenhauer did consider himself Kant’s true philosophical heir, and was always full of praise for the man who he claimed, â€Å"gave this science (metaphysics) a foundation having definite advantages over previous ones, and because it still remains the last important event to occur in ethics† (47).2 He would use Kant’s foundation of morals as a guide to prepare himself to establish his own foundation. It would turn out that he would not be bias in Kant’s favor, but rather attack Schopenhauer would attack Kant’s ethics for being â€Å"wholly unjustified, groundless, and fictitious assumptions† (48).2 He replaces Kant’s ethics with his own ethics of compassion, or the ability some human be... ...chopenh/ 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. 143 3 Kraut, Richard, "Aristotle's Ethics," The Stanford Encyclopedia of Philosophy (Winter 2012 Edition), Edward N. Zalta (ed.), URL = . 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. xxiii 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. xxiii 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. xxiii 2 Schopenhauer, On the Basis of Morality, trans, by EJ.F. Payne (Indian Hills, Colorado : The Falcons Wing Press, 1958), p. xxiii

Fashion Channel

How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence, I would differentiate between the women viewers based on age, spending capacity, fashion nerdiness, etc. These will become subsets of the superset â€Å"women viewers†. Once, I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the business.For example, some of the trends in the provided market data were: 1. Approximately, 15% of the women viewers were Fashionistas who give lot of importance to fashion and follow the trends closely. These consumers will spend a lot of money on fashion because they care for it (about 50% have an income more than $100k). 2. About 35% of the women viewers were Fashionistas and Planners/Shoppers. This segment consists of a more diverse consumer base. Serving this segment will defini tely increase the ratings. Q 2) What is the expected outcome of each of the targeting scenarios? SCENARIO 1: Financial and Viewership: Since scenario 1 deals with a broader segment (Fashionistas, Planners & Shoppers, and Situationalists), the viewership is expected to increase. This increase in viewership will attract more advertisement deals. Hence, the overall ad revenue might increase as compared to 2006 (will depend on the rate of CPM). -SCENARIO 2: Financial and Viewership: Scenario 2 deals with a â€Å"laser† specific single segment. The risk associated with this segment is that there will fewer people comprising it.If this number is less than the last year’s viewership, the viewership rating will drop. However, this scenario will attract ad deals which are willing to pay more CPM rates, hence, the net revenue will increase depending on the rating (0. 8% as compared to 1% in 2006). -SCENARIO 3: Financial and Viewership: Scenario 3 is much more balanced than scena rio 1 and 2. Scenario 3 can be considered as the middle of the spectrum in which scenario 1 and 2 occupy the ends. Scenario 3 is neither â€Å"laser† specific nor includes a very wide consumer base.Hence, there are ample chances of increase in viewership (increased to 1. 2% from 1% in 2006). Together with the increase in viewership, it will attract more CPM for ad deals as compared to scenario 1 and hence the net revenue will be more than scenario 1. At the same time, this increase in net revenue might match the net revenue of scenario 3 if the increase in viewers match the deficit caused by the reduced CPM in case of scenario 3. Q 3) Develop a factual analysis of the segmentation options, and evaluate the pros and cons of each. SCENARIO 1: Ad revenue/year saw a marginal increase as compared 2007 base. Cost of programming is the lowest. Pros: Increase in the number of viewers since the channel is catering to a wider audience. Cons: Since, there is no real change in the TYPE o f viewers the ad deals will not have high CPM (thus reducing the net revenue). Also, this scenario will be most prone to the loss in market share when competitors can come up with better programs. -SCENARIO 2: Huge increase in ad revenue couple with increase in cost of programming, which brought down the profit margin.Pros: Segment consists of viewers who show high interest in fashion and hence will attract more CPM. Investing $15 million in improving the programs and related content will increase ratings. Cons: Smallest of the four segments. It is risky to target just this group since viewership depends heavily on novel and interesting programs. Money has to be invested consistently to improve program content. SCENARIO 3: Huge increase in ad revenue couple with increase in cost of programming, which brought down the profit margin.Pros: More wider audience and dual-targeting will ensure more viewership. The CPM is expected to increase from $1. 2 to $2. 5. Cons: Additional $20 millio n investment on program specialization. Q 4) If you were Dana Wheeler, what would you recommend and why? I would recommend scenario 3 for the following reasons: 1) Fashionistas have high interest in fashion and planners and Shoppers will ensure improve viewership. By incorporating both the segments the fashion channel can target both fashion-oriented and regular programming. ) Fashionistas will ensure CPM boost and planners and shoppers will ensure higher rating both of which will have positive influence on net income. 3) Although, additional $20 million was invested in creating new programs, the net income and profit margin was close to that of scenario 2. 4) Focusing on two segments will remove some possible risks associated with focusing on just one concentrate segment such as low ratings, etc. 5) By choosing scenario 3 it is easy convince the present leadership to make changes in the marketing strategy as compared to scenario 2.Q 5) Dana is filling the role of change agent in th is organization. How should she manage the discussion and meeting to be most effective in leading the group to make the right decision? I think Dana should choose scenario 3 over scenario 2. Although, the margins are almost the same for both the segments, it will be hard to convince the leadership to adopt scenario 2. This is because it will be a sudden change from the BROAD marketing strategy they got used to. Once, scenario 3 starts producing better results, it will be easier to convince the leadership to adopt scenario 2.